Just as Negro league baseball seemed to be at its lowest point and was about to fade into history, along came owners Cumberland Posey, Gus Greenlee and Satchel Paige, Josh Gibson because two the most marketable icons in all of black baseball.
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Sources:
A complete history of the Negro leagues, 1884 to 1955
by Mark Ribowsky
https://en.wikipedia.org/wiki/Negro_league_baseball
https://www.history.com/topics/sports/negro-league-baseball